Identity for a community college within the Los Rios Community College District in Sacramento, California.
Although this logo was created a decade ago it remains relevant to the college today.
A logo for Desk Yogi, a start-up offering 10-minute videos as healthful breaks within the corporate work environment.
California Special Populations
A logo design for California Special Populations whose mission is to promote equity and success in career technical education for students from special populations by providing educators research based professional development, instructional strategies and resources.
Boost, a marketing strategy firm, came to me seeking a brand identity.
Bare Bones Workwear
Bare Bones began 15 years ago as a company recycling used coveralls, it has grown into a superior provider of useful apparel, footwear, and accessories for work, life, and outdoor.
The Pence Gallery is a non-profit art gallery in Northern California.
Merrell Lamb & Company
A new identity for a real estate team in Sacramento, California. Their goal was a new brand to reflect both an established, successful realtor and her newly licensed, young business partner.
The logo is fresh and modern with a color palette that gives an individuality to each partner; Justin has the warm red background, Kim has the pale blue.
NorCal Microgreens is a Northern California small farm specializing in growing a wide variety of Microgreens.
I designed a simple logo to reflect the clean, sharp taste of these tiny greens and a modern website to showcase this new company in the burgeoning restaurant scene in Sacramento. Forms, business card, and website followed.
As Senior Graphic Designer at lynda.com for 4 years, I designed a myriad of projects including; sales collateral and internal sales promotions, redesign of emails, newsletter, and Latest Releases, lynda.com website pages, the initial mobile experience working closely with UI on mobile site specifications, banner ads, holiday promotions, brand updates and redesign of the business/ stationary system, campaign strategy for advertising and partner promotions, collaborated on the lynda.com Partner affiliates site, and on-site direction of a TV commercial shoot.
Favorite projects were outside of the day-to-day, I have gathered a few here.
- An ad from lynda.com congratulating Apple on their 30th year. The ad appeared in the program for the celebration event.
- A holiday email greeting.
- A slide deck for LinkedIn.
- My redesign of email communications not only provided a better experience for mobile viewing but increased our click through rate by 25%, and: The number of members visiting the site from the redesigned email increased by 35%; the redesigned version nearly doubled the amount of people starting trials; the unsubscribe rate decreased by nearly 50%.
Martha Bernauer is Yolo County Realtor with a hometown-girl sensibility. Her brand reflects her approachable, casual and nurturing nature.